Sharks aren’t vicious animals: They’re simply part of the natural ecosystem. Most sharks aren’t ruthless killing machines who attack for no reason (For more about building better, instinctive habits, see my recent article, " The ant on the elephant.") It’s exhausting and it will slow you down. Because when you do, you’re just using energy and taxing your willpower. You shouldn’t have to think about it consciously. Pursuing growth and better opportunities should come naturally. If you’re in any type of professional services firm, you need to ask yourself how you will ingrain a constant growth mindset into your firm’s DNA.
In fact, sharks have a way of staying in constant motion even while they’re sleeping. How do you create a culture in which personal growth and firm growth become automatic for everyone on your team? Sharks aren’t telling themselves they have to keep moving all the time it’s part of who they are. You can’t achieve growth if you’re not willing to change. Everybody wants to grow and become better, but nobody really wants to change.
CPA firms can’t just stay in one place and assume clients and business opportunities will always be there. They’re always on the lookout for new pockets of ocean that have plentiful food and minimal competition for that food. Anything that can be automated, sooner or later, will be automated. Unfortunately, what you’re doing here is not adding value - clients assume you are already doing it.
It does not matter how efficient you are at putting numbers into boxes and making sure they are 100-percent accurate. Airlines constantly need to adapt to consumer expectations. If you’re an airline, offering free Wi-Fi had better be part of the standard ticket price or else your rivals will swallow you up. But it wasn’t that long ago that having Wi-Fi on a commercial plane was an unheard-of luxury. Don’t believe me? Think back to the last time you didn’t have Wi-Fi on a plane. You have to keep swimming so you can keep bringing in new staff and new clients in order to stay alive.īut that’s not all. As clients get closer to retirement and/or selling their businesses, they’re going to need fewer and fewer of your services. Chances are the average accounting partner is getting older, the staff is getting older and the average client is getting older.
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